Phoenix

Objective:

The goal of this redesign was to create a more sophisticated site compared to their competitors. Drawing inspiration from a reference site provided by the client, I collaborated with another designer to develop two concepts within a tight timeline.

Service:

Website redesign

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About Phoenix

Phoenix Merchant Partners, established in 2023, is an independent investment firm specializing in financing solutions for middle-market companies. Leveraging expertise in private credit, the firm follows a disciplined, integrated approach across origination, underwriting, and asset management.