Viewpoint

Objective:

The project aimed to modernize a boutique investment firm’s website, reflecting its tech-driven approach. It showcased the firm’s strengths—its experienced team and sophisticated research—while clearly presenting its strategies and offerings, all while adhering to brand guidelines.

Challenge:

The original website failed to clearly convey the firm’s expertise, often leaving visitors confused about its services.

Target Audience:

Sophisticated family offices, UHNW investors, investment advisors, and institutions.

Visit site

About Viewpoint

Viewpoint is an investment management firm that combines innovative technology with expert insights to deliver superior outcomes. Founded by a family committed to long-term wealth preservation, the firm focuses on data-driven strategies that maximize market diversification for its investors.

Logo & Color

Website concepts

Concept One: People focused

Concept Two: Rising, Arrow

Concept Three: Pattern, dynamic

Adjustment

The client want to mix and match the different concepts, so I took their feedbacks and put it together.

Final Concept